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August 27th, 2008 | Brian Morrissey | AdWeek
TV's Future Looks Like Web's Present
TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research.
Continue Reading...August 27th, 2008 | PPN Staff | Product Placement News
Samsung Product Placement
Nickelodeon has recently signed a deal with AT&T, to put branded entertainment on the hit show iCarly.
Continue Reading...August 25th, 2008 | Abbey Klaassen | Advertising Age
Facebook Proposes 'Engagement Ads,' Educates Marketers
Three marketers—Paramount, Betty Crocker and Adidas—are quietly alpha testing Facebook “engagement ads,” units that let users become “fans” of a brand, comment on an ad or give a gift directly from an ad, making the process of doing those things far easier and likely leading to more brand fans on the site.
Continue Reading...August 23rd, 2008 | Evin Demirel | Arkansas Democrat Gazette
Naming Bridge at LR Said to be Worth $750,000
The right to add a corporate name to the new Junction Bridge pedestrian walkway between downtown Little Rock and North Little Rock is up for sale. Price tag: $ 750, 000.
Continue Reading...August 22nd, 2008 | Medical News Today
Tobacco Industry's Marketing Linked To Youth Smoking
The National Cancer Institute (NCI) has released a report, co-edited by University of Minnesota professor Barbara Loken, that reaches the government’s strongest conclusion to date that tobacco marketing and depictions of smoking in movies promote youth smoking.
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